Hotel “Das Seekarhaus” History and Chronology of Gebrüder Krings

Mission Statement

1. Credo: Quality has a Name – Hotel “Das Seekarhaus

1.1. History of Hotel “Das Seekarhaus”

Hotel “Das Seekarhaus” has its origins back in the 17th century, back then a hostel used by miners affiliated with the Seekar silver- & copper-workers union. In 1923, the owners of that time began remodeling the Seekar into a big hotel that would be named “Sporthotel Seekar”. But the business went “belly up” and the bare bones of the building were sold to the German & Austrian Alpine Association. Even then, the tourism value of the area in and around Obertauern was recognized, the purchase of the Seekarhaus ultimately providing a significant base camp for winter sports.

“Das Seekarhaus” was run as an Alpine Association lodge, offering simply rooms, showers off the hallway and two large dorms right below the roof.

After the Second World War, the Radstädter Tauern underwent a major construction boom. Numerous lifts, tourism businesses and hotels were built. “Das Seekarhaus” was now one of the oldest houses in Obertauern and, as such, could only be rented out as a ski lodge with minimal amenities. Its original character as a refuge hut had been lost. And so it was that the Austrian Alpine Association sold the hotel to the Krings family in 1992.

After six years of tough wrangling with the authorities, the proposed construction product was finally approved. “Das Seekarhaus” was completely demolished and the main house restored according to the 1923 blueprint. Two additional side wings were planned to the right and left of the main building. Construction lasted two years.

  • 2000 
    In November, the splendid new “Das Seekarhaus” reopens with 9 suites, 5 single rooms and 36 doubles.
  • 2010 
    Yet another aspect is added to the Seekarhaus myth: “Das Silberseehaus” with 20 new suites and 5 double rooms. In terms of spaciousness, it is a perfect match for the expanses of the surrounding mountain world: In the new 850 m2 wellness area, we find a swimming pool, children’s pool with slide, family sauna and steam bath, a fitness room with Technogym equipment, a relaxation room with an open fireplace, a new lunch restaurant, the Seekarstube with open fire, a vinothèque, two seminar rooms, a new underground garage with extra-large parking spaces, and new ski rooms with direct access to the piste.
  • 2012 
    Ongoing investment in the quality of our business. KinderLand is expanded and a separate cigar & smokers’ lounge is created at the Beatles Bar. All other areas of the hotel have been smoke-free since 2012.
  • 2016 
    Complete remodeling of 48 rooms and suites in the main building, new floors, beds, curtains, baths and design, remodeling of all hallways, the library, a 90-degree sauna with panoramic windows, infrared cabin, 60-degree pine sauna, plus a new panoramic massage room. All lighting replaced by LEDs.
  • 2017 
    Expansion of the ski room by 140 m2, new, big ski & boot lockers, new ski & snowboard rental center with the latest ski models. Children’s amenities see addition of a 220 m2 activity room with electric trial bikes, go-karts, push cars. New construction of 10 rooms and 2 apartments for employees next to the Seekarspitzbahn lift.

1.2. Owners of the Seekarhaus

Brothers Theodor, Gerhard and Manfred Krings.
 In 1957, the three brothers Theodor, Gerhard and Manfred Krings established a silent company and constructed the first small tow lift adjacent to the Grünwaldsee. These modest beginnings and the lack of financial resources demanded a high degree of personal commitment.  But through farsightedness and a willingness to take risks, the Gebrüder Krings company’s fortunes underwent a considerable change for the better. The small lift of 1957 was followed by additional tows, chair lifts, mountain restaurants, an apartment building, the Hotel “Das Seekarhaus” and a small power plant in Mauterndorf, run and expanded by the three brothers and their hardworking wives. Nowadays, we also boast a farm in Untertauern and a hill farm in Obertauern in the area of the Seekar, Bärwurzkar, Schwarzenkar- and Koppenalm. The core focus of Gebrüder Krings GmbH is its transportation operations.

1.3. Chronology of Gebrüder Krings Bergbahnen GmbH

  • 1957 
    Founding of Gebrüder Krings Gesellschaft by Theodor, Gerhard and Manfred Krings as a silent company. From modest beginnings, they begin to develop the area between Grünwaldsee and the Seekarhaus with ski lifts. At Christmas 1957, Grünwaldsee Lift I begins operation, a small tow able to transport up to 210 people per hour.
  • 1959 
    Remodeling of the Grünwaldsee Lift, capacity now 400 people per hour. Relocation and extension of the first ski lift, now Grünwaldsee Lift II.
  • 1962 
    Connection to the electric grid thanks to relocation of a power cable through the Grünwaldsee.
  • 1966 
    Consolidation of Grünwaldsee Lifts I and II to create a single, continuously circulating tow lift, capacity 580 people per hour.
  • 1969 
    Construction of Seekarspitz Lift I from the Seekarhaus to the Seekarsattel: Doppelmayr curve lift, capacity 715 to 999 people per hour. Gebrüder Krings Gesellschaft the holding company according to civil law, and the Gebrüder Krings Schlepplift Ges.m.b.H. as the operating company.
  • 1970 
    Remodeling of the Kringsalm into a ski restaurant.
  • 1971 
    A tragic accident involving a snowcat results in the death of Theodor Kring’s five-year-old son. The parents’ farmhouse in Untertauern is damaged by fire.
  • 1972 
    The barn is rebuilt and the living quarters temporarily restored.
  • 1973 
    Construction of the Panorama curve tow lift from Grünwaldsee to the Hohe Fleischbank below the Seekarspitze: Doppelmayr curve lift, capacity 920 people per hour, length 1,012 m. First lift built with the assistance of a helicopter.
  • 1975 
    Kringsalm remodeled into a self-service restaurant (free-flow system).
  • 1976 
    Construction of the new Seekarweg access lane from the Tauernpasshöhe to the Seekarhaus instead of the old lane from Gasthof Barbara along the southern hillside in summer. Until then there had been no road at all in winter.
  • 1977 
    Construction of the Seekarspitz II parallel lift: Doppelmayr curve lift, capacity 1,600 people per hour, Construction of mandatory avalanche protection barriers. Due to a tragic accident, three employees in a snowcat capsize into the upper Krummschnabelsee and drown. Purchase of the Raben agricultural property in Untertauern. In 1980, the land becomes the property of Theodor Krings as compensation for the Etzen property in Untertauern.
  • 1979 
    Construction of the new self-operated Grünwaldsee Lift: Doppelmayr lift, capacity 1,000 people per hour, length 507 m.
  • 1979 
    Construction of the Hochalm as a refreshment point between the Panorama- and Grünwaldsee lift valley station.
  • 1980 
    Investment in the central lift operated by Hundsfeldlift Ges.m.b.H. The farm in Etzen, Untertauern is taken over from the parents.
  • 1982 
    Construction of a livestock shed on the mountain replacing one previously used for young cattle, which had made way for a snowcat garage.
  • 1983 
    Construction of the Panorama triple chairlift by Obertauern Seilbahn GmbH to replace the Panorama curve tow lift, which is relocated and rebuilt as the Mankeilift on the Zehnerkar. Girak lift, capacity 1,160 people per hour, length 956 m, elevation change 263.50 m, lift equipment is permanently attached.
  • 1983 
    Gebrüder Krings Schlepplift Ges.m.b.H. as the operating company is converted to Gebrüder Krings Bergbahnen Ges.m.b.H..
  • 1983 
    Purchase of the Wankiewicz commercial and apartment premises in Obertauern. The shop and restaurant are leased out, the apartments run personally as Haus Christophorus.
  • 1984 
    Remodeling of the Kringsalm, construction of an employee wing, expansion of the restaurant, construction of a tower lounge, which is subsequently demolished during renovations in 1993. First snowmaking equipment in Obertauern, used at particularly critical locations.
  • 1985 
    Permanent race hill next to the Grünwaldsee Lift.
  • 1985 
    Permanent installation of snowmaking equipment, relocation of required pressure lines from the Kringsalm to the Grünwaldsee and the steep section of the Panorama piste.
  • 1985 
    At the beginning of the season, the mechanical snowmaking system is used when there is a lack of natural snow, passing the test with flying colors.
  • 1986 
    Purchase and expansion of the small Hammer power plant in Mauterndorf (Taurachkraftwerk).
  • 1987 
    Building of a new farm in Untertauern.
  • 1988 
    Purchase of the Bärwurz-, Hauskoppen- and Schwarzenkaralm. Kringsalm is hooked up to the “Upper Ennstal” public sewage system, removal of the private sewage disposal plant.
  • 1989 
    Construction of an underground garage in the area of the Kringsalm after buying up part of the Seekarhaus property.
  • 1990 
    Remodeling of the Hochalm into a market restaurant. Construction of a wastewater sewer from the valley station of the Panorama Lift to the valley.
  • 1991 
    In accordance with civil law, the Gebrüder Krings Gesellschaft owning company becomes Gebrüder Krings OEG (general partnership).
  • 1991 
    Construction of the Seekarspitz quad chairlift: electrically powered, capacity 2,200 people per hour, length 1,444 m, elevation change 388.42 m, detachable quad-seat units. Demolition of Seekarspitz Lift I from the Seekarhaus to the Seekarsattel and construction of the replacement 4 KSB Seekarspitz. Construction of mandatory avalanche barriers.
  • 1992 
    Purchase of the neighboring Seekarhaus from the Austrian Alpine Association, “Austria” chapter in Vienna. Remodeling of the Kringsalm self-service restaurant, upgrades and expansion of the terrace, ice bar and underground garage.
  • 1993 
    Remodeling and expansion of the Kringsalm and self-service restaurant, addition of a floor to the employee wing.
  • 1994 
    The entire high-pressure snowmaking system is converted to a HKD system.
  • 1995 
    Remodeling and upgrades to the business offices and apartment building, i.e.  “Haus Christophorus”, to the Krings Hochalm and the old mountain hut in the Seekar. Consolidation of the two small power plants I and II in Hammer and Mauterndorf.
  • 1996 
    Replacement of the Panorama triple chairlift by a detachable Leitner quad chairlift. Expansion of employee accommodations at the Hochalm. Buildings at the Seekaralm and Schwarzenkaralm are restored.
  • 1996 
    Legal status – Considerations begin about transforming Gebrüder Krings OEG into Gebrüder Krings Besitz Ges.m.b.H., and establishing a business that would transfer seamlessly to the heirs of the three families. The founding members Theodor, Gerhard and Manfred Krings each are one-third shareholders in the properties and businesses, and have been joint partners and general managers since the very outset.
  • 1997 
    The three private foundations of Theodor, Gerhard and Manfred Krings are established.
  • 1997 
    Conversion of the Grünwaldsee Tow Lift into a quad chairlift, expansion of pistes as well as snowmaking capability.
  • 1998 
    Expansion of snowmaking systems and the piste at the Panorama Lift, known as the Direttissima.
  • 1999 
    Demolition and rebuilding of the Seekarhaus, a two-year construction period. Expansion of snowmaking facilities and the piste on the Haushang.
  • 2000 
    Opening of the 4-star Seekarhaus in November 2000 with 50 rooms, à la carte restaurants, underground garage, big sauna area. Weibl architectural firm responsible for planning; subsequent to his resignation, Mr. Weibl hands over the project to the Geisler & Trimmel architectural firm.
    Complete remodeling of the Hausstättalm as employee accommodations. With the opening of the Seekarhaus, 40 new employees require housing.
  • 2001 
    Remodeling and expansion of the pumping station and snowmaking equipment.
  • 2002 
    The Grünwaldsee reservoir at the Hochalm is further expanded. An important step forward in keeping water capacity up with the greater demands and steadily growing snowmaking infrastructure. Remodeling of the Hochalm restaurant and bar by the Unterkofler company.
  • 2003 
    Construction of the Kringsalmbahn six-seater chairlift: built by the Leitner company, electrically powered, capacity 2,200 people per hour, length 1,077 m, elevation change 220 m, detachable six-seater units. Construction of a new piste to the right and below the Kringsalmbahn and behind the Dikt‘nalm including the necessary snowmaking equipment.
  • 2004 
    Construction of a warehouse building next to the Kringsalmbahn mountain station for snowcats as well as storage of snowmaking equipment. This addition alleviates the lack of space at the Kringsalm valley station, while much of the piste grooming can now actually begin from up at the Kringsalm mountain station.
  • 2006 
    Building of a family chapel below the Knappenalm. Rehabilitation of the Grünwaldsee reservoir. Upgrades to the Panorama piste and expansion of snowmaking coverage, relocation of the lane leading to the Panorama mountain station.
  • 2007 
    Upgrades to the Alm piste (Seekarspitzbahn) and expansion of snowmaking capability. In some areas the difficulty of the piste is reduced from expert to intermediate, while in others the piste is widened significantly.
  • 2008 
    Additional floors are added to the Kringsalm in order to create more employee accommodations. An elevator is also installed, while offices and private apartments are expanded as well.
  • 2009 
    The pumping station is enlarged and the pipelines at the “Autobahn” piste (Kringsalmbahn) are upgraded.
  • 2009 
    Three new umbrellas are installed on the terrace of the Kringsalm. The former Ice Bar is replaced by the Sennbar (umbrella bar), which is now also able to operate in bad weather.
  • 2010 
    Rehabilitation and widening of the “Autobahn” piste.
  • 2010 
    Expansion of the Seekarhaus with addition of 20 new suites and 5 double rooms.  850 m2 wellness area with swimming pool, a new lunch restaurant, Seekarstube with open fireplace, a vinothèque, two seminar rooms, a new underground garage with extra-large parking spaces, new ski rooms with direct access to the piste
  • 2011 
    Expansion of storage areas at the Hochalm. The WCs in the cellar are replaced by storage rooms. To make up for that, a spacious toilet facility is built at the entrance to the Hochalm. Also, new service corridors as well as storage rooms for empty packaging containers, trash etc. are built for more efficient waste removal.
  • 2012 
    Construction of the Hochalmbahn six-seater chairlift: manufactured by the Leitner company, electrically powered, capacity 2,600 people per hour, length 460 m, elevation change 89 m, detachable six-seater units. Rehabilitation of the Grünwaldsee reservoir. Due to water leaking out, the pond has to be completely restored. This is followed by very extensive building projects. At the Seekarhaus, the KinderLand is expanded, while a separate cigar & smokers’ lounge is added at the Beatles Bar. All other areas have been smoke free since 2012. On 29 February 2012, Josef Wieland dies at the age of 44: While performing his duties and conducting a safety inspection, he is buried beneath an avalanche. “Seppi” had worked for the Krings company for 26 years and was a member of the Avalanche Warning Commission in Obertauern. The slab of snow is around 50 meters wide and 200 meters long, and buries Wieland about 1.5 m deep. In the heavy, damp snow, he never stands a chance of survival.
  • 2013 
    Expansion of snowmaking capability along the Hochalmbahn. Once again, the Grünwaldsee reservoir undergoes extensive rehabilitation, including the dam itself, since the previous effort had not been successful. At Appartementhaus Christophorus, the entire ground floor is transformed into a spacious Adeg supermarket, while 8 new employee rooms, 1 employee lounge and new ski rooms are built in the cellar.
  • 2014 
    Construction of the Panoramabahn six-seater chairlift: manufactured by the Leitner company, electrical drive, capacity 2,600 people per hour, length 970 m, elevation change 261 m, detachable six-seater units. As part of the lift project, a new pumping station is built at the valley station of the Panoramabahn. The Direttissima piste is redesigned, widened substantially, and improvements made at other locations. Snowmaking coverage is expanded at the same time.
  • 2014 
    Complete remodeling and new conception of the Kringsalm: new building façade, restaurants, spacious self-service areas, reconceived and -equipped kitchen, dish-washing area, WC. Planning and realization: Geisler & Trimmel architectural firm.
  • 2015 
    Expansion of snowmaking coverage at the Autobahn and Dikt’n pistes. Also, relocation of a stream behind the Dikt’n Alm in order to widen the piste.
  • 2016 
    Expansion of the piste and snowmaking capability on the Trog run and at the Schönalmbahn. Complete remodeling of 48 rooms and suites in the main building, redesign of all hallways, remodeling of the library, redesign of the 90-degree sauna with picture window, infrared cabin, 60-degree pine sauna and a new panoramic massage room. All lighting replaced with LEDs.  Incorporation of the Etzgut Farm and all of its property into the foundation. Reason for establishment of the foundation: guarantee the company’s future existence.
  • 2017 
    Construction of the new Seekarspitz eight-seater chairlift: manufactured by the Leitner company, electric drive, capacity 2,600 people per hour, length 1,470 m, elevation change 398 m, detachable eight-seater units. Construction of an underground garage below the valley station, slope stabilization, piste leveling, avalanche protection, 12 new employee rooms. Expansion of the ski room by 140 m2, expansion of the ski rental center. Addition to children’s amenities including a 220 m2 activity room with electric trial bikes, trampolines, go-karts.
  • 2017 – 60 Years of the Krings Brothers in Obertauern

1.4. The Family Tree

We are a family business, run by three families.

1.4.1. Who does what and since when?

THEODOR KRINGS - FOUNDER:
Founder, retired

  • Maria Krings:
    Ski Restaurant Hochalm, purchasing and warehousing
  • Martina Krings since 1988:
    General manager, Ski Restaurant Hochalm, bar and terrace area, bookkeeping for the bar area
  • Christiane Perner-Krings since 1989:
    Ski Restaurant Hochalm, responsible for the self-service restaurant, kitchen, bookkeeping and employees
  • Wolfgang Perner since 2006:
    Ski Restaurant Hochalm, building services and technology, purchasing and storage

GERHARD KRINGS – FOUNDER:
Founder, office and accounting, commercial operations

  • Thea Krings:
    Ski Restaurant Kringsalm, self-service restaurant,
    payroll accounting for the Kringsalm, Hochalm and lifts
  • Manuela Krings-Fischer since 1996:
    Professional upholsterer, Markus Fischer company in Vienna, part time at the Kringsalm
  • Doresia Krings since 2008:
    General manager, office and billing, bookkeeping at the Kringsalm
  • Thomas Krings since 2008:
    Ski Restaurant Kringsalm, Sennbar and terrace

MANFRED KRINGS – FOUNDER:
Founder, general manager, head of lift operations, technical aspects, overall organization and planning of new construction and remodeling projects

  • Elisabeth Krings:
    Pulverturm at the Seekarhaus (outdoor bar, indoor bar and sun terrace), Christophorus apartments
  • Alexandra Krings since 2005:
    General manager of Hotel “Das Seekarhaus”, employee management, payroll, billing
  • Isabella Eschbacher since 1998:
    General manager of Hotel „Das Seekarhaus“, F&B und Einkauf, Abrechnungen
  • Heidi Krings since 2009:
    Head of service department and certified sommelière at Hotel “Das Seekarhaus”, wine purchasing, manager of the Christophorus apartments
  • Peter Angerer since 2012:
    Manager of ski rentals at Hotel “Das Seekarhaus”

2. History and Marketing – Hotel Das Seekarhaus

The decisive question: How can we stand out from the competition? Other destinations also boast spectacular sunsets, pristine pistes in the morning, gloriously pure water and pollen-free nature. But these ingredients alone do no not guarantee a unique position. Of course, we can always show radiant faces at sunset. And capture the pure joy of skiing on virgin pistes. And communicate the purest spring water and crystal-clear air. Only: Those are pictures we have all seen before, and words we have already read and heard before.

The logical conclusion: We need a feature that clearly differentiates us, that is truly incomparable, and that provides us with the necessary differentiation potential that we can communicate. Or put another way: What story can we tell that fascinates and interests people? That is something we set out in search of.

The first image:
a big silver boat, lying at anchor in the lake. But this silver boat is far more than a reference to director Werner Herzog and the symbolism of “Fitzcarraldo”. Above all, it epitomizes the lightness of being, going beyond usual imagery, a key visual for wellness and soulness, of the elements silver and clear water ... The silver boat has stories to tell, a different story for everyone.
The cargo of the silver boat consists, naturally – amongst other things – of images of sunsets, breathtaking piste experiences and clarity ... The silver boat is the beginning of a fantastic tale, one which we wish to recount to its conclusion. But that is for a different occasion.

2.1. “Das Seekarhaus” – a myth in silver

At the foot of the Seekarhaus lies a lake, hidden deep beneath gloriously glistening snows. Once upon a time, it is said, a boat sailed across this lake. A boat laden with the most valuable treasures in this world: contentment, relaxation, good health and happiness. The boat, the legend continues was made of silver. It has slumbered amid the mystical darkness of the mountains since time immemorial: the silver of the Seekar. We bring it, with its shimmering beauty and timeless values, back to the surface, to a place of profound power: to “Das Seekarhaus”. The silver revives the glory of far-distant days, evoking precious moments filled with happiness. It is a myth, a legend. The most wonderful thing about legends is, they sometimes come true.

A Myth filled with Life

“Das Seekarhaus” stands in a place that teems with history. Even thousands of years ago, the Taurisker made use of the mountain pass across the Radstädter Tauern, later the Romans did the same. They established links between countries, and between cultures. They brought handmade goods and food, new ideas and sparkling treasures. The promise of “sparkles” also drew people deep into the mysterious mountain. Here, in the mystical darkness, silver had been slumbering for eons. Through mine tunnels close to the Seekarhaus, they arduously brought it to the surface, exploiting its value and beauty to create silver coins, silver goblets and silver jewelry. There were times when silver was even more valuable than gold.

A Myth filled with Happiness

“Das Seekarhaus” stands in a blessed and happy place. Bubbling up here is a very special spring, the Seekarquelle, producing clear, pure water – along with pure holiday happiness. The fact that people here are able to cast off their stress and find contentment has much to do with the impressive panorama, the energy, the creature comforts and the delightful pampering they receive. We shouldn’t be in the least surprised that the sun at the Seekarhaus shines longer than elsewhere, or that the joys of the pistes are so much closer. Quite simply, there are some places, it would seem, where happiness has decided to make its home.

A Myth – the Seekarquelle

A place filled with magic. A place of extraordinary natural power. Where you feel boundlessly rejuvenated, able to draw upon renewed sources of energy. “Das Seekarhaus” lies in such a magical place. Here, silver has been slumbering inside the mountain for thousands of years. Bubbling up out of the ground here is a deep spring, one that produces pure, clear water – and pure holiday happiness: the Seekarquelle.

Here, the sun does indeed shine longer and the pistes are indeed closer. Here, many people have found what they have been looking for: contentment. “Das Silberseehaus” and the Silberbad are also part of the long history of the Seekarhaus as a home and hostel for silver- and copper miners.

2.2. Organization and Structure

Limited company and foundation, family business, operating through the full winter season and partially in summer. Since we are indeed a family business with many family members and various types of business, everyone involved felt it was important to guarantee the cohesion (not divisibility) of all of the Krings’ businesses.
For this reason, three private foundations were established in 1997.

2.3. Current Situation of Hotel “Das Seekarhaus”

Hotel “Das Seekarhaus” is a 5-star hotel and restaurant business in the middle of the Obertauern ski area. Since 2007, the business has been awarded “one toque” by Gault-Millau and “two forks” by Falstaff every year.

2.4. Capacity

Since the remodeling in 2010, “Das Seekarhaus” has boasted over 30 suites, 45 double rooms and three single rooms, a sun terrace with seating for 180, an evening à la carte restaurant, and a separate vinothèque for twelve people (one large table). In total, the spaciously built “Das Seekarhaus” offers over 160 permanent beds, with accommodation for as many as 210 guests possible when including additional sleeping options.

2.5. Target Groups

Families, wellness guests, alpine- & cross-country skiers, individuals, seminar attendees. New and expanding target groups for summer: hikers, golfers, health vacationers, incentive groups (special events promoting group dynamics).

2.6. Originating Countries of Guests

With respect to originating countries, we note a great reliance on German guests. In future, it will be necessary to invest in new areas in order to achieve greater independence from this particular market.

Germany (62%), Austria (28%), 
Europe & other (13%)

2.6.1. Our Special Appeal for Target Groups

WHAT MAKES “DAS SEEKARHAUS” SPECIAL ISN’T ITS INDIVIDUAL PARTS, BUT THE SUM OF ITS PARTS.

Family leadership and personal service in all areas. People with a positive attitude, sincere, friendly, always willing to help. Unique location, sunny and peaceful, in the middle of the Obertauern ski area.

At “Das Seekarhaus”, each guest and their individual needs take center stage. “Das Seekarhaus” provides standard services in an extraordinarily good way. “Das Seekarhaus” promotes team spirit and focus on quality.

2.6.2. RULES OF THE GAME for Hotel “Das Seekarhaus”

We communicate friendliness, sincerity and helpfulness. An amicable smile is always the shortest way to establish a connection between two people.

We treat every guest and employee as we would like to be treated ourselves.

Family-style relationships and mutual understanding promote cooperation. We place great store in family-style, friendly relationships, both amongst ourselves and with our guests.

We run our family business honestly and reliably, with values of humanity and tolerance serving as our compass.

We all pursue the same goal, that our guests feel completely relaxed and at ease.

We are all ambassadors of the hotel, both at the workplace and privately. We only speak about the hotel in positive terms. Issues are discussed with management, and we work together to find solutions.

We all employ our knowledge and expertise to discover mistakes, and to find possible new and better solutions.

We are keenly aware of our responsibilities towards the environment, and attempt to stir the same awareness in our resident and non-resident customers. All of the measures we put in place contribute to raising future quality of life, both for our business, as well as for all of us.

We are all capable of answering our guests’ questions.

We promote the professional development of our employees through training seminars and mutual assistance.

We make profits in order to secure the long-term existence and development of our business.

3. Leadership

We run our business personally, with openness and transparency. We set our corporate goals collaboratively. The success of each individual employee contributes to our overall success. Our areas of responsibility are clearly delineated according to the size of the business and number of family members. Each person takes care of his or her own area of responsibility. We are built upon a foundation of mutual trust, allowing broad leeway for decision-making in our daily business! We value nurturing a family-style relationship with our employees, guests and external partners.

3.1. Employees

We employee a staff of 70 at Hotel “Das Seekarhaus” from the end of November until the beginning of May.
The satisfaction of our employees is every bit as important to us as that of our guests. Only happy employees will guarantee happy guests.

Through fair compensation, newly renovated employee accommodations and quarters, an employee snack bar, new employee rooms, a good corporate climate, shared activities and a young team, we make every effort to ensure that our employees feel like our internal customers. 2017 saw the building of ten additional employee rooms and two employee apartments.

Our corporate goals are developed, discussed and implemented jointly.

Currently, we are only able to offer our employees seasonal work. However, more and more qualified staff are looking for year-round employment. In coming years, we are going to develop a concept for summer in Obertauern, so that we can also stay open during the summer months. In this way, we will be able to offer our employees a second season, which we also hope will allow us to retain even more staff.

3.2. Setting joint goals with our internal customers

Through creative thinking and conscientious employee involvement in the decision-making process, secure the existence of our business. Communicate friendliness, sincerity and helpfulness to every guest. Be better than our competition.

Be the best salesmen for our hotel, because we are convinced of the products and services we offer.
Making continuous improvements to quality.
Accepting criticism with tolerance and understanding.

Team spirit.
Give our trainees the best knowledge available. Run an environmentally friendly business.

3.3. VISION

Only as a team will we achieve the following goals:

  • Maintain our top position in Obertauern and provide even better services both for staff and guests.
  • Achieve 5-star classification through a commission; A “Mystery Guest” test has already been passed with flying colors.
  • “2 Toques” for the fine dining of Harald Rindler.
  • Even more targeted marketing so that “Das Seekarhaus” and the myth are even more prominently delineated.
  • Raise our name recognition across Austria and Germany as a first-class hotel.
  • Constantly improve standards in the fields of quality, service and hygiene.
  • Extend our opening period from five to nine months.
  • Develop new target markets.
  • Everything that everyone in this business does is focused on the wellbeing of guests and the good of the company.
  • Maintain the cashflow and great results of recent years.

3.4. Achieved Goals

  • We have received 4-star-superior classification several times. 

    In 2017, we passed a 5-star “Mystery Guest” inspection for the second time. Until now we have remained at 4-star-superior, but in 2017 we will be reclassified as a 5-star hotel.
  • Every year since 2007, we have received “one toque” from Gault-Millau and “two forks” from Falstaff. 

  • Extensive expansion of the hotel. All of the following were built new in 2010 or 2012: swimming pool, children’s pool, fitness room, 20 suites, 5 double rooms, vinothèque, seminar wing, new ski cellar, new beauty area, new kitchen, employee areas, employee rooms, underground garage, new ski rooms, avalanche galleries, ...
After a long planning phase, we were able to achieve all of our goals with respect to hotel expansion.
  • The additional suites were very important in reaching out to upscale guests.
  • Additional important remodeling projects in 2015, 2016, 2017, all significant steps forward for our company.
  • In 2016, complete renovation of rooms in the main building, hallways, expansion of KinderLand, reconceived picture-windows in the sauna, new 90-degree sauna, new pine sauna, infrared cabin, redesigned massage room with picture-window.
  • Very successful lunchtime à la carte offer on our sun-terrace or in the Seekarstube, with cuisine and service on a very high level. Here, on heavy days, as many as 600 plates are sent out.
  • Fine-dining, “two toque”-quality restaurant with 4- or 6-course meals.
  • Very good occupancy rate at very good prices, prices implemented according to the price list without resorting to different pricing scales.
  • The business demonstrates very good profitability.

3.5. Our Set Goals

  • We have skilled employees who are proud of the business and respond to all demands placed on them with personal initiative, commitment and across departments. Creative independent thinking, resolute work approach, responsible decision-making. Secure the existence of the business and workplaces.
  • New challenge: Adapt our hotel to the demands of a 5-star establishment and
  • Always remain cutting-edge.
  • Reduce the operating costs of our hotel, yet continue to optimize our customer- and employee satisfaction, and, in the long term, increase or maintain profits.

If life has no vision

that we strive for,
whose realization we long for,

and that we yearn to achieve,

then there is no motive to exert oneself at all.

4. PARTNERS AND PUBLICITY

We proudly proclaim ourselves a family business. Our successful entrepreneurial activities also encompass a spirit of partnership with suppliers, business partners, neighbors, banks and public authorities.

4.1. Suppliers

The goal is for our suppliers to like working with us. We have regional suppliers who react flexibly to our demands. Deliveries are also possible at short notice, not only on pre-determined dates.  We expect the highest possible quality and the best value-for-money. In return, we offer our suppliers punctual payment, loyalty, simple work processes and a very good relationship in a spirit of partnership. In order to maintain the sense of partnership, in cooperation with Hogast we conduct annual discussions with all of our suppliers. At these discussions and group forums, we also negotiate the pricing situation for the new season.

4.2. Investors & Banks: TourismusBank and our own bank

For us, the economic viability of our company, the punctual repayment of borrowed capital (not merely interest payments but also amortization of the principal) is of major importance. Shareholders expect a business that operates economically and profitably. Flawless reporting is especially important to everyone.

The establishment of a foundation was vital for maintaining both the cohesion between our various businesses as well as profitability.

ROI (Return of Investment) was not an immediate priority at the time Hotel “Das Seekarhaus” was built, since the motivation behind building the hotel lay elsewhere. The location and the many regulations (monument conservation, avalanche safeguards, environmental protection etc.) demanded enormous financial outlay. Our parents didn’t want to see this tradition-rich establishment grow derelict or be demolished, not least because it occupied an exceptionally beautiful location and there was a personal connection to the business. The remodeling of the Seekarhaus was only possible due to the profitability of the other business (especially those providing transportation).

The very high original investments were ameliorated much faster than expected thanks to the economic success. The investment paid off significantly more rapidly than forecast, while the additions in 2010 also reaped benefits very quickly.

4.3. Ecology and the Environment

We are committed to environmental responsibility and do what we can to promote understanding for an ecological mindset. Trash such as paper, cardboard, fat, food, glass and batteries is separated and taken to recycling as a matter of course.

We mainly use products from the immediate region and pay attention to the highest possible quality. All foods are produced, as far as possible, in ways that are animal- and eco-friendly, and have not been genetically engineered.

Furthermore, since 2011 we have had our own co-generation power plant, allowing us to cover some of our energy needs ourselves.

In 2016, all lighting in the hotel was converted to LED.

We intend to revise this mission statement with our employees every year and adapt it to new situations. For us it is important that we realize our visions and goals.